What is On Page Optimization? In short, it’s about optimizing the internal factors of a website to boost ranking. The best thing about On Page is that you have control over everything. For example, by choosing the right kind of titles, meta descriptions, and ensuring a good internal link structure, you can make a big impact on the ranking. Does it sound complicated? In practice, it’s not.
Is there any disadvantage of On Page Optimization? It’s hard to give a straight answer. But you can say that it doesn’t benefit everyone equally. If you’re a small website owner, it’s a bit difficult to compete with the larger companies within the same industry as they have more resources to invest in their search optimization. Search optimization is not constant knowledge. If a company can afford to hire search optimization experts, who are up to date with the latest changes, they are more likely to succeed than someone who has to do it by themselves. Don’t despair if you own a small business! With strategically planned content, you can always have an edge. Google always backs websites which provide high-quality content that is the same as advertised.